Classified Ad Posting Tips
The internet is a very competitive world. Every day thousands of marketers and entrepreneurs place classified ads to sell or promote their products and services. To stand out and be noticed, you probably realize the need to be different and unique. The last thing you should want is for your ad to become just another ad on the page.
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There are three keys to a successful classified ad…
Attention – Engagement – Action. First, get the reader’s attention, make them aware there’s a very good chance you have what they’re looking for, once you have their interest, load them up with features and benefits. Then, give them an easy and convenient way to take action. We’ve put together a list of quick and easy tips and tricks that we’ve seen get the best results for our customers:
Make your ad stand out…
Classified ads that employ colors, unique type and photos usually attract more eyes than run-of-the-mill text only ads. Just check the competition… every day there are listings that stand out from the others. Some of the most useful features we offer to do this are the ‘Featured Ad’ and Web Graphic options for your Online ad and adding a photo (where applicable) in Print. Also, don’t forget to use a headline that grabs the reader’s attention.
Make your copy complete…
This means two things: know what is important to people browsing in your classified category, and make sure you touch on those points; and use complete sentences – they’re easier to read than a series of phrases and random words. Put yourself in the customer’s place. If you were browsing the classified ads, what would grab your attention? What words or phrases would make an ad stand out from the rest for you?
State a price or a range…
State a price, even if it’s high or low. If you’re high, explain why it’s worth it (for example: one of a kind, luxury item, hand-crafted, etc.), and if it’s low, be sure to mention that it is a great deal and also explain why the price is so low (for example: moving, quick sale, special purchase).
Include a point of contact…
It goes without saying, but if you have no way for a reader to contact you in the ad, you’re not going to get a response. Include multiple forms of contact such as a home and cell phone number or your email address. Also, if you are only available to answer a call during certain hours, make sure you state that in your ad (for example: call after 9pm, leave a message, etc.)
Name brand names…
If you are selling name brand merchandise, be sure to name the brand (and model, if pertinent) in the ad – the more specific the better. People want to know exactly what it is you’re selling before they call and the more information you can provide, the better. Think of it as if you are a customer in a shop, would you prefer to know the specifics of a product or just a general idea of what it is?
Let white space in print work for you…
This is an important layout element in classified advertising because the average classified page is heavy with small type. The more “empty” space in your ad, the more it will naturally be noticed. Boxing an ad (adding a simple border around it) automatically creates white space around it, which in turn automatically draws the eye.
Provide a call-to-action when it makes sense...
By ending your ad with a call to action such as “12 hour sale,” “this week only,” or “call now, won’t last long”,” you add extra incentive for the interested buyer to call you first.
Checklist – Every classified should include at least the following where it’s appropriate:
• Make and model
• Size and color
• New, used or reconditioned
• Service or warranty
• Method of delivery
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